I’m a husband, a father and an assistant professor in Boulder, Colorado. I also spend a little time running and playing music.
I teach analytics and performs computational social science research in mass communication. Currently, I teach analytics to CU Boulder strategic communication undergrads and teach graduate students advanced analytics in the marketing specialization of Leeds Marketing Analytics MS program.
I’m also an academic researcher. I use the following computer science methods to investigate social media data: data mining, machine learning, computer-assisted content analysis, data scraping, APIs, investigative statistics, prescriptive and predictive analytics, data forecasting, network analysis, Python, information retrieval and computer automation.
My background includes real-world public relations and digital marketing experience at three major companies. My tech focus stems from six years of part-time IT help desk support.
University of Colorado at Boulder, Department of Advertising, Public Relations & Design
University of Colorado at Boulder, August 2018
College of Media, Communication & Information, Spring 2018
The University of Colorado at Boulder
Dissertation: Brand messages on Twitter: Predicting diffusion with textual characteristics
Thesis: National television news & newspapers as media salience, Twitter as public salience:
An agenda-setting effects analysis
Major: Public Relations