https://chrisjvargo.com/feed.xmlChris J. Vargo Publications2026-02-27T17:57:51Zhttps://chrisjvargo.com/publications/ewom-across-channels-comparing-the-impact-of-self-enhancement-positivity-bias-and-vengea/eWOM across channels: Comparing the impact of self–enhancement, positivity bias and vengeance on Facebook and Twitter2026-02-27T00:00:00ZPrevious word-of-mouth (WOM) research has shown that consumers exhibit a positivity bias when talking about themselves. When sharing personal details, versus talking about others, consumers tend to talk about the positive experiences they have with brands in order to self- enhance amongst friends. At the same time, consumers have been known to vent and take vengeance on brands in public venues. Turning to electronic worth-of-mouth (eWOM) and different social network sites (SNSs) little is known...https://chrisjvargo.com/publications/why-do-people-share-ideologically-extreme-false-and-misleading-content-on-social-media-a/Why Do People Share Ideologically Extreme, False, and Misleading Content on Social Media? A Self–Report and Trace Data–Based Analysis of Countermedia Content Dissemination on Facebook and Twitter2026-02-27T00:00:00ZThis study correlated self-report and trace data measures of political incivility. Specifically, we asked respondents to provide estimates of the degree to which they engage in uncivil political communication online. These estimates were then compared to computational measures of uncivil social media discussion behavior. The results indicated that those that self- disclose uncivil online behavior also tend to generate content on social media that is uncivil as identified by Google’s Perspective...https://chrisjvargo.com/publications/who-determines-the-global-news-agenda-a-big-data-analysis-of-international-news-flow-on/Who determines the global news agenda? A big data analysis of international news flow on the internet2026-02-27T00:00:00ZGuo, L., & Vargo, C. (2017, May). Who determines the global news agenda? A big data analysis of international news flow on the internet. Paper presented at ICA 2017, Mass Communication and Society Division (Top Faculty Paper for Journalism Studies Division), San Diego, CA.https://chrisjvargo.com/publications/when-motivated-reasoning-mediates-agenda-setting-effects-in-the-2012-republican-presiden/When motivated reasoning mediates agenda setting: Effects in the 2012 Republican presidential primaries2026-02-27T00:00:00ZVargo, C., & Shaw, D. (2013, October). When motivated reasoning mediates agenda setting: Effects in the 2012 Republican presidential primaries. Paper presented at the Annual Conference of Media and the Public Sphere, Athens, Georgia.https://chrisjvargo.com/publications/twitter-as-public-salience-an-agenda-setting-analysis/Twitter as public salience: An agenda–setting analysis2026-02-27T00:00:00ZVargo, C. (2011, August). Twitter as public salience: An agenda–setting analysis. Paper presented at AEJMC 2011 Annual Conference, St. Louis, MO.https://chrisjvargo.com/publications/toward-a-tweet-typology-a-study-of-brand-message-content-types-and-corresponding-consume/Toward a tweet typology: A study of brand message content types and corresponding consumer engagement on social media2026-02-27T00:00:00ZThis study assesses brand messages on Twitter (i.e., tweets broadcasted by a brand) and the contributory engagement a tweet receives. It presents a typology for brand messages that accounts for 92.6% of messages found. Findings offer mild support for self-concept and self- enhancement as drivers of engagement. This research also tests assumptions made by marketers regarding social content. Brand messages that promoted giveaways positively influenced engagement, giving support to Berger’s (2011)...https://chrisjvargo.com/publications/three-worlds-imagined-through-news-a-cross-national-analysis-of-country-based-issue-owne/Three worlds imagined through news: A cross-national analysis of country-based issue-ownership networks2026-02-27T00:00:00ZWang, Z., Guo, L., & Vargo, C. (2025, August). Three worlds imagined through news: A cross-national analysis of country-based issue-ownership networks. Paper accepted for presentation in the International Communication Division at the Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC), San Francisco, CA, United States.https://chrisjvargo.com/publications/the-unintended-consequences-of-moderate-mitt-the-ideologies-of-mitt-romney-second-level/The unintended consequences of "Moderate Mitt:" The ideologies of Mitt Romney & second‐level agenda setting2026-02-27T00:00:00ZVargo, C., & Arguello, J. (2012, August). The unintended consequences of "Moderate Mitt:" The ideologies of Mitt Romney & second‐level agenda setting. Paper presented at AEJMC 2012 Annual Conference, Chicago, IL.https://chrisjvargo.com/publications/the-power-of-message-networks-a-big-data-analysis-of-the-network-agenda-setting-model-an/The power of message networks: A big–data analysis of the network agenda setting model and issue ownership2026-02-27T00:00:00ZThis paper presents an empirical study that tests a new concept “issue ownership network,” which is based on the Network Agenda Setting (NAS) Model and the theory of issue ownership. Big data analytics and semantic network analysis were used to examine the large dataset collected on Twitter during the 2012 U.S. presidential election. Results showed that the news media could determine the public’s identification of a political candidate with not just individual issues, but also entire networks o...https://chrisjvargo.com/publications/the-power-of-issue-ownership-network-a-big-data-analysis-of-the-2012-u-s-presidential-el/The power of "issue ownership network": A big–data analysis of the 2012 U.S. presidential election2026-02-27T00:00:00ZGuo, L., & Vargo, C. (2015, May). The power of "issue ownership network": A big–data analysis of the 2012 U.S. presidential election. Paper presented at ICA 2015, Political Communication Division, San Juan, Puerto Rico.https://chrisjvargo.com/publications/the-media-and-social-stability-how-audiences-create-personal-community/The media and social stability: How audiences create personal community2026-02-27T00:00:00ZShaw, D., & Vargo, C. (2012). The media and social stability: How audiences create personal community. Paper presented at the International Forum of Higher Education in Media and Communication, Beijing, China.https://chrisjvargo.com/publications/the-emerging-papyrus-society-how-we-are-using-media-to-monitor-civic-life-find-personal/The emerging papyrus society: How we are using media to monitor civic life, find personal community and create private identity2026-02-27T00:00:00ZShaw, D., Vargo, C., Cole, R., & Minooie, M. (2014, October). The emerging papyrus society: How we are using media to monitor civic life, find personal community and create private identity. Paper presented at the Arab–U.S. Association for Communication Educators Annual Conference, Irbid, Jordan.https://chrisjvargo.com/publications/the-effects-of-ad-negativity-on-political-digital-advertising-engagement-a-computational/The effects of ad negativity on political digital advertising engagement: A computational case study of Russian Facebook and Instagram content2026-02-27T00:00:00ZVargo, C., & Hopp, T. (2019). The effects of ad negativity on political digital advertising engagement: A computational case study of Russian Facebook and Instagram content. Proceedings of the 2019 American Academy of Advertising Annual Conference.https://chrisjvargo.com/publications/the-effect-of-partisanship-on-changes-in-newspaper-consumption-a-longitudinal-study-2008/The effect of partisanship on changes in newspaper consumption: A longitudinal study (2008–2012)2026-02-27T00:00:00ZHopp, T., & Vargo, C. (2015, August). The effect of partisanship on changes in newspaper consumption: A longitudinal study (2008–2012). Paper presented at AEJMC 2015 Annual Conference, Mass Communication & Society Division, San Francisco, CA.https://chrisjvargo.com/publications/the-effect-of-corporate-media-ownership-on-depth-of-local-coverage-and-issue-agendas-a-c-2/The effect of corporate media ownership on depth of local coverage and issue agendas: A computational case study of six Sinclair TV station websites2026-02-27T00:00:00ZBlankenship, J., & Vargo, C. (2019, August). The effect of corporate media ownership on depth of local coverage and issue agendas: A computational case study of six Sinclair TV station websites. Paper presented at AEJMC 2019 Annual Conference, Electronic News Division, Toronto, Canada.https://chrisjvargo.com/publications/the-agenda-setting-power-of-fake-news-a-big-data-analysis-of-the-online-media-landscape/The agenda–setting power of fake news: A big data analysis of the online media landscape from 2014 to 20162026-02-27T00:00:00ZVargo, C., Guo, L., & Amazeen, A. (2018). The agenda–setting power of fake news: A big data analysis of the online media landscape from 2014 to 2016. New Media & Society. 20(5) 2028–2049. https://doi.org/10.1177/1461444817712086https://chrisjvargo.com/publications/the-agenda-setting-in-the-digital-age-how-we-use-media-to-monitor-civic-life-and-reframe/The agenda setting in the digital age: How we use media to monitor civic life and reframe community2026-02-27T00:00:00ZShaw, D., Mousa, I., Vargo, C., Minooie, M., & Cole, R. (2016). The agenda setting in the digital age: How we use media to monitor civic life and reframe community. Jordan Journal of Social Sciences, 9(1), 125–139.https://chrisjvargo.com/publications/the-role-of-artificial-intelligence-ai-in-advertising/The Role of Artificial Intelligence (AI) in Advertising2026-02-27T00:00:00ZGangadharbatla, H., Jones, V., Vargo, C., Ferrel, C., Owens, C. & Li, H. (2019). The Role of Artificial Intelligence (AI) in Advertising. Proceedings of the 2019 American Academy of Advertising Annual Conference.https://chrisjvargo.com/publications/the-effect-of-corporate-media-ownership-on-depth-of-local-coverage-and-issue-agendas-a-c/The Effect of Corporate Media Ownership on Depth of Local Coverage and Issue Agendas: A Computational Case Study of Six Sinclair TV Station Websites2026-02-27T00:00:00ZSinclair Broadcast Group owns over 170 US television stations. Using agenda setting and agenda cutting as a theoretical lens, this study quantifies the effect of Sinclair ownership by analyzing over 340,000 news stories from six station websites over four years through time series modeling. Sinclair ownership negatively changes total news stories output for all six outlets. The percentage of news that is local continues to decline at all but one station. This decline predates Sinclair but conti...https://chrisjvargo.com/publications/the-computational-content-analyst-using-machine-learning-to-classify-media-messages/The Computational Content Analyst: Using Machine Learning to Classify Media Messages2026-02-27T00:00:00ZVargo, C. (2024) The Computational Content Analyst: Using Machine Learning to Classify Media Messages. Routledge. https://www.routledge.com/The-Computational-Content-Analyst-Using-Machine-Learning-to-Classify-Media-Messages/Vargo/p/book/9781032846309https://chrisjvargo.com/publications/the-competing-content-studio-agenda-a-large-scale-analysis-of-sponsored-content-in-elite/The Competing "Content Studio" Agenda: A Large–scale Analysis of Sponsored Content in Elite U.S2026-02-27T00:00:00ZVargo, C. & Amazeen, M., (2020, August). The Competing "Content Studio" Agenda: A Large–scale Analysis of Sponsored Content in Elite U.S. Newspapers and Its Agenda Cutting Effect on Corporate News. Paper presented at AEJMC 2020 Annual Conference, Newspapers and Online News Division, Online.https://chrisjvargo.com/publications/systems-and-methods-for-detecting-social-diversity-and-inclusion/Systems and Methods for Detecting Social Diversity and Inclusion2026-02-27T00:00:00ZVargo, C., Hopp, T. (2021). Systems and Methods for Detecting Social Diversity and Inclusion. Patent Application. No. 63/133,741. CU Reference No.: CU5462B–PPA1. Filed Jan 4th, 2022.https://chrisjvargo.com/publications/state-level-demographics-and-tobacco-control-correlates-of-smoking-cessation-behavioral/State–level demographics and tobacco–control correlates of smoking cessation behavioral change techniques on Twitter2026-02-27T00:00:00ZObjective: Identify behavioral change techniques for smoking cessation reflected in discourse on Twitter and explore state-level demographic composition, smoking prevalence, quit rates, smoking-related health conditions, cigarette prices, and tobacco-control expenditures that are associated with smoking cessation tweets volume. Methods: Using Social Studio Radian 6 application programming interface (API), we retrieved tweets containing smoking-related keywords (eg, smoke) from 1/1/2009 to 12/7/...https://chrisjvargo.com/publications/social-network-sites-and-social-media-a-new-research-paradigm-for-strategic-communicatio/Social network sites and social media: A new research paradigm for strategic communication? Proceedings of the 2013 American Academy of Advertising, 2013, 177–1782026-02-27T00:00:00ZHester, J., & Vargo, C. (2013). Social network sites and social media: A new research paradigm for strategic communication? Proceedings of the 2013 American Academy of Advertising, 2013, 177–178.https://chrisjvargo.com/publications/social-capital-political-polarity-and-socioeconomic-status-as-predictors-of-political-in/Social capital, political polarity, and socioeconomic status as predictors of political incivility on Twitter: A congressional district–level analysis2026-02-27T00:00:00ZUsing 414,322 Tweets drawn from 143,404 individual Twitter users located in all 435 U.S. congressional districts, this study employed big data and automated content analysis techniques to explore the degree to which socioeconomic status, social capital potential (i.e., the degree to which a congressional district has the potential for interconnected citizen networks), and in-district partisan polarization were associated with incivility on Twitter during the 2012 presidential election. Broadly...https://chrisjvargo.com/publications/social-capital-civic-engagement-and-identity-exploring-a-model-for-political-talk-on-fac/Social capital, civic engagement and identity: Exploring a model for political talk on Facebook2026-02-27T00:00:00ZHopp, T., Ferrucci, P., & Vargo, C. (2018, August). Social capital, civic engagement and identity: Exploring a model for political talk on Facebook. Paper presented at AEJMC 2018 Annual Conference, Political Communication Interest Group, Washington, DC.https://chrisjvargo.com/publications/social-capital-as-an-inhibitor-of-online-political-incivility-an-analysis-of-behavioral/Social capital as an inhibitor of online political incivility: An analysis of behavioral patterns among politically active Facebook users2026-02-27T00:00:00ZHopp, T., & Vargo, C. (2019). Social capital as an inhibitor of online political incivility: An analysis of behavioral patterns among politically active Facebook users. International Journal of Communication, 13(2019), 4313–4333. https://ijoc.org/index.php/ijoc/article/view/10523https://chrisjvargo.com/publications/sharing-native-advertising-on-twitter-evidence-of-the-inoculating-influence-of-disclosur/Sharing native advertising on Twitter: Evidence of the inoculating influence of disclosures2026-02-27T00:00:00ZAmazeen, M., & Vargo, C. (2019, August). Sharing native advertising on Twitter: Evidence of the inoculating influence of disclosures. Paper presented at AEJMC 2019 Annual Conference, Mass Communication and Society Division, Toronto, Canada.https://chrisjvargo.com/publications/sharing-native-advertising-on-twitter-content-analyses-examining-disclosure-practices-an/Sharing Native Advertising on Twitter: Content Analyses Examining Disclosure Practices and Their Inoculating Influence2026-02-27T00:00:00ZBased upon a 3-year data set of Tweets linking to native advertising from leading U.S. news publications, this study provides human content analyses (n = 1,527) of the practice of native advertising disclosure in the field – both on publisher websites and when shared on Twitter – and explores whether disclosures serve the inoculating function of resistance to persuasion. Leveraging the Persuasion Knowledge Model (Friestad & Wright, 1994) and inoculation theory (McGuire, 1964), results show a) r...https://chrisjvargo.com/publications/reinforcing-attitudes-in-a-gatewatching-news-era-individual-level-antecedents-to-sharing/Reinforcing attitudes in a gatewatching news era: Individual–level antecedents to sharing fact–checks on social media2026-02-27T00:00:00ZAmidst fundamental changes to the news industry, relatively little is known about who posts fact-checks online despite the increasing presence of fact-checking in society. Based upon a content analysis of Facebook and Twitter digital trace data and a linked online survey (N = 783), this study assesses three sets of individual-level attributes influencing the sharing of fact-checks in political conversations on social media: demographics, behaviors, and motivational states. Results show that pos...https://chrisjvargo.com/publications/reflections-on-a-legacy-thoughts-from-scholars-about-agenda-setting-past-and-future/Reflections on a Legacy: Thoughts from Scholars about Agenda-Setting Past and Future2026-02-27T00:00:00ZSchmierbach, M., McCombs, M., Valenzuela, S., Dearing, J. W., Guo, L., Iyengar, S., Kiousis, S., Kosicki, G. M., Meraz, S., Scheufele, D. A., Stoycheff, E., Vargo, C., Weaver, D. H., & Willnat, L. W. (2022). Reflections on a Legacy: Thoughts from Scholars about Agenda-Setting Past and Future. Mass Communication and Society, 25(4), 500-527. https://doi.org/10.1080/15205436.2022.2067725https://chrisjvargo.com/publications/public-agendamelding-in-the-united-states-assessing-the-relative-influence-of-different/Public "agendamelding" in the United States: Assessing the relative influence of different types of online news on partisan agendas from 2015 to 20202026-02-27T00:00:00ZVargo, C. (2022). Public "agendamelding" in the United States: Assessing the relative influence of different types of online news on partisan agendas from 2015 to 2020. Journal of Information Technology & Politics. 19(3), 284-301. http://dx.doi.org/10.1080/19331681.2021.1972893https://chrisjvargo.com/publications/predictors-of-international-news-flow-exploring-a-networked-global-media-system/Predictors of international news flow: Exploring a networked global media system2026-02-27T00:00:00ZThis study examines a networked global media system by discerning what drives international news flow in multiple dimensions. A network analysis of news coverage from news websites in 67 countries and their interactions in 2015 reveals that structural factors not only predict a country’s international attention, but also its transnational intermedia agenda-setting (IAS) power —the power to influence international discourse. Rationales that drive different dimensions of news flow vary. For insta...https://chrisjvargo.com/publications/note-from-the-editor-online-conference-follow-up/Note from the editor: Online conference follow-up2026-02-27T00:00:00ZVargo, C. J. (2021). Note from the editor: Online conference follow-up. The Agenda Setting Journal, 5(1), 1–7. https://doi.org/10.1075/asj.00009.edihttps://chrisjvargo.com/publications/note-from-the-editor-key-advantages-of-submitting-work-to-the-agenda-setting-journal/Note from the editor: Key advantages of submitting work to the agenda setting journal2026-02-27T00:00:00ZVargo, C. J. (2019). Note from the editor: Key advantages of submitting work to the agenda setting journal. The Agenda Setting Journal, 3(2), 103–105. https://doi.org/10.1075/asj.00002.edihttps://chrisjvargo.com/publications/note-from-the-editor/Note from the editor2026-02-27T00:00:00ZVargo, C. J. (2020). Note from the editor. The Agenda Setting Journal, 4(2), 171–172. https://doi.org/10.1075/asj.00007.edihttps://chrisjvargo.com/publications/note-from-the-editor-2/Note from the editor2026-02-27T00:00:00ZVargo, C. J. (2019). Note from the editor. The Agenda Setting Journal, 3(1), 1–2. https://doi.org/10.1075/asj.00001.edihttps://chrisjvargo.com/publications/networks-big-data-and-intermedia-agenda-setting-an-analysis-of-traditional-partisan-and/Networks, big data, and intermedia agenda–setting: An analysis of traditional, partisan, and emerging online U.S. news2026-02-27T00:00:00ZVargo, C., & Guo, L. (2017). Networks, big data, and intermedia agenda–setting: An analysis of traditional, partisan, and emerging online U.S. news. Journalism & Mass Communication Quarterly, 94(4), 1031–1055. https://doi.org/10.1177/1077699016679976https://chrisjvargo.com/publications/network-issue-agendas-on-twitter-during-the-2012-u-s-presidential-election/Network issue agendas on Twitter during the 2012 U.S. presidential election2026-02-27T00:00:00ZMedia influence how the public evaluates issues and candidates. Issues and attributes covered in traditional media tend to be the same issues and attributes the general public perceive to be important. Yet, at an individual level we all have certain preferences and biases that impact the salience of agendas. Motivated reasoning suggests that audiences are inclined to choose agendas that reinforce beliefs. Agendas that are not congruent are typically scrutinized and refuted. This study controls...https://chrisjvargo.com/publications/network-issue-agendas-on-twitter-during-the-2012-u-s-presidential-election-2/Network issue agendas on Twitter during the 2012 U.S. presidential election2026-02-27T00:00:00ZVargo, C., Guo, L., Shaw, D., & McCombs, M. E. (2013, August). Network issue agendas on Twitter during the 2012 U.S. presidential election. Paper presented at AEJMC 2013 Annual Conference, Mass Communication Division, Washington, DC.https://chrisjvargo.com/publications/media-and-social-stability-how-audiences-create-personal-community/Media and social stability: How audiences create personal community2026-02-27T00:00:00ZShaw, D., & Vargo, C. (2014). Media and social stability: How audiences create personal community. Journalism Bimonthly [in Chinese], 6(12), 16–24.https://chrisjvargo.com/publications/mainstream-news-media-trust-countermedia-attendance-and-political-learning/Mainstream news media trust, countermedia attendance, and political learning2026-02-27T00:00:00ZHopp, T., Ferrucci, P., Vargo, C. J., & Mays, B. (2025). Mainstream news media trust, countermedia attendance, and political learning. Journalism & Mass Communication Quarterly, Advance online publication. https://doi.org/10.1177/10776990251329044https://chrisjvargo.com/publications/mainstream-news-media-trust-countermedia-attendance-and-political-learning-2/Mainstream News Media Trust, Countermedia Attendance, and Political Learning2026-02-27T00:00:00ZHopp, T., Ferrucci, P., Vargo, C., & Mays, B. (2024). Mainstream News Media Trust, Countermedia Attendance, and Political Learning. Paper presented at AEJMC 2024 Annual Conference, Political Communication Division, Philadelphia, PA. [With graduate advisee B. Mays]https://chrisjvargo.com/publications/is-yik-yak-a-platform-for-political-communication-exploring-college-students-communicati/Is Yik Yak a platform for political communication? Exploring college students' communication on an emergent social media platform2026-02-27T00:00:00ZThis study used big data and computational methods to explore the degree to which college students use Yik Yak for political expression. While the number of political messages was small relative to the entire corpus, the data suggested that political communication on Yik Yak is responsive to major political events. Moreover, the data suggested that the percentage of political commentary on Yik Yak is negatively associated with size of the undergraduate population, the percent of classes with gr...https://chrisjvargo.com/publications/is-yik-yak-a-platform-for-political-communication-exploring-college-students-communicati-2/Is Yik Yak a platform for political communication? Exploring college students' communication on an emergent social media platform2026-02-27T00:00:00ZVargo, C., & Hopp, T. (2016, September). Is Yik Yak a platform for political communication? Exploring college students' communication on an emergent social media platform. Digital discussions: How big data informs political communication. Paper presented at New Agendas Conference, Austin, TX.https://chrisjvargo.com/publications/is-online-textual-political-expression-associated-with-political-knowledge-communication/Is Online Textual Political Expression Associated with Political Knowledge? Communication Research, 52(1), 32–60. https://doi.org/10.1177/009365022211138082026-02-27T00:00:00ZHopp, T., Ferrucci, P., Vargo, C., & Liu, L. (2025). Is Online Textual Political Expression Associated with Political Knowledge? Communication Research, 52(1), 32–60. https://doi.org/10.1177/00936502221113808https://chrisjvargo.com/publications/is-facebook-based-political-talk-associated-with-political-knowledge-paper-presented-at/Is Facebook–Based Political Talk Associated with Political Knowledge? Paper presented at AEJMC 2020 Annual Conference, Political Communication Division, Online2026-02-27T00:00:00ZHopp, T., Ferrucci, P., Vargo, C., & Liu, L. (2020, August). Is Facebook–Based Political Talk Associated with Political Knowledge? Paper presented at AEJMC 2020 Annual Conference, Political Communication Division, Online.https://chrisjvargo.com/publications/invited-research-talk-in-the-information-science-seminar-series-department-of-informatio/Invited research talk in the Information Science seminar series, Department of Information Science, University of Colorado Boulder2026-02-27T00:00:00ZVargo, C. J. (2019, April 10). Invited research talk in the Information Science seminar series, Department of Information Science, University of Colorado Boulder.https://chrisjvargo.com/publications/internet-advertising-interactive-computer-services-liability-immunity-as-provided-by-the/Internet advertising & interactive computer services: Liability & immunity as provided by the Communications Decency Act2026-02-27T00:00:00ZVargo, C. (2012, March). Internet advertising & interactive computer services: Liability & immunity as provided by the Communications Decency Act. Paper presented at the 2012 Annual Southeast Colloquium of the AEJMC, Blacksburg, VA.https://chrisjvargo.com/publications/inside-a-social-media-brand-safety-algorithm-a-computational-investigation-of-subreddits/Inside a Social Media Brand Safety Algorithm: A Computational Investigation of Subreddits, Toxicity, and Advertising Inventory2026-02-27T00:00:00ZVargo, C., Hopp, T., & Agarwal, P. (2023). Inside a Social Media Brand Safety Algorithm: A Computational Investigation of Subreddits, Toxicity, and Advertising Inventory. Proceedings of the 2023 American Academy of Advertising Annual Conference. [With graduate advisee Pritha Agarwal]