{
  "id": "does-negative-campaign-advertising-stimulate-uncivil-communication-on-social-media-measu",
  "type": "article-journal",
  "title": "Does negative campaign advertising stimulate uncivil communication on social media? Measuring audience response using big data",
  "author": [
    {
      "family": "Hopp",
      "given": "T."
    },
    {
      "family": "Vargo",
      "given": "C."
    }
  ],
  "URL": "https://chrisjvargo.com/publications/does-negative-campaign-advertising-stimulate-uncivil-communication-on-social-media-measu/",
  "DOI": "10.1016/j.chb.2016.11.034",
  "issued": {
    "date-parts": [
      [
        2017
      ]
    ]
  },
  "container-title": "Computers in Human Behavior",
  "page-first": "368",
  "page-last": "377",
  "abstract": "Using the 2012 presidential election as a case study, this work set out to understand the relationship between negative political advertising and political incivility on Twitter. Drawing on the stimulation hypothesis and the notion that communication with dissimilar others can encourage incivility, it was predicted that (",
  "page": "368-377"
}