@article{llm-exposure-and-funnel-erosion-in-consumer-journeys-measuring-journey-compression-and-r,
  title = {LLM exposure and funnel erosion in consumer journeys: Measuring journey compression and reordering in passive behavioral logs},
  author = {C. J. Vargo and S. Rahman and T. Hopp},
  year = {2026},
  journal = {Journal of Marketing Analytics},
  doi = {10.1057/s41270-026-00488-w},
  url = {https://doi.org/10.1057/s41270-026-00488-w}
}