{
  "id": "llm-exposure-and-funnel-erosion-in-consumer-journeys-measuring-journey-compression-and-r",
  "type": "article-journal",
  "title": "LLM exposure and funnel erosion in consumer journeys: Measuring journey compression and reordering in passive behavioral logs",
  "author": [
    {
      "family": "Vargo",
      "given": "C. J."
    },
    {
      "family": "Rahman",
      "given": "S."
    },
    {
      "family": "Hopp",
      "given": "T."
    }
  ],
  "URL": "https://chrisjvargo.com/publications/llm-exposure-and-funnel-erosion-in-consumer-journeys-measuring-journey-compression-and-r/",
  "DOI": "10.1057/s41270-026-00488-w",
  "issued": {
    "date-parts": [
      [
        2026
      ]
    ]
  },
  "container-title": "Journal of Marketing Analytics"
}