{
  "id": "the-effects-of-ad-negativity-on-political-digital-advertising-engagement-a-computational",
  "type": "paper-conference",
  "title": "The effects of ad negativity on political digital advertising engagement: A computational case study of Russian Facebook and Instagram content",
  "author": [
    {
      "family": "Vargo",
      "given": "C."
    },
    {
      "family": "Hopp",
      "given": "T."
    }
  ],
  "URL": "https://chrisjvargo.com/publications/the-effects-of-ad-negativity-on-political-digital-advertising-engagement-a-computational/",
  "issued": {
    "date-parts": [
      [
        2019
      ]
    ]
  },
  "container-title": "Proceedings of the 2019 American Academy of Advertising Annual Conference"
}