{
  "id": "the-role-of-artificial-intelligence-ai-in-advertising",
  "type": "paper-conference",
  "title": "The Role of Artificial Intelligence (AI) in Advertising",
  "author": [
    {
      "family": "Gangadharbatla",
      "given": "H."
    },
    {
      "family": "Jones",
      "given": "V."
    },
    {
      "family": "Vargo",
      "given": "C."
    },
    {
      "family": "Ferrel",
      "given": "C."
    },
    {
      "family": "Owens",
      "given": "C."
    },
    {
      "family": "Li",
      "given": "H."
    }
  ],
  "URL": "https://chrisjvargo.com/publications/the-role-of-artificial-intelligence-ai-in-advertising/",
  "issued": {
    "date-parts": [
      [
        2019
      ]
    ]
  },
  "container-title": "Proceedings of the 2019 American Academy of Advertising Annual Conference"
}