Publications - Refereed Conference

Does negative campaign advertising stimulate uncivil communication on social media? A big data analysis.

Refereed Conference
Hopp, T., & Vargo, C.
Proceedings of the 2016 American Academy of Advertising Conference, 2016, 152-153.
Publication year: 2016

The effects of ad negativity on political digital advertising engagement: A computational case study of Russian Facebook and Instagram content.

Refereed Conference
Vargo, C., & Hopp, T.
Proceedings of the 2019 American Academy of Advertising Annual Conference.
Publication year: 2019

The Effect of Partisanship on Changes in Newspaper Consumption: A Longitudinal Study.

Refereed Conference
Hopp, T., Vargo, C.
Presented at AEJMC 2015 Annual Conference in San Francisco, Mass Communication & Society Division.
Publication year: 2015

The power of “issue ownership network”: A big-data analysis of the 2012 U.S. presidential election.

Refereed Conference
Guo, L. & Vargo, C.
Accepted to ICA 2015, Political Communication division in Puerto Rico.
Publication year: 2015

First and Second Levels of Intermedia Agenda Setting: Political Advertising, Newspapers, and Twitter Postings during the 2012 U.S. Presidential Election.

Refereed Conference
Kim, Y., Gonzenbach, B., Vargo, C. & Kim, Y.
Accepted to ICA 2015, CAT division in Puerto Rico.
Publication year: 2015

The Emerging Papyrus Society: How We Are Using Media to Monitor Civic Life, Find Personal Community, and Create Private Identity

Refereed Conference
Shaw, D., Vargo, C.., Cole, R. & Minooie, M.
Digital Communication in the Time of Disclosure. Arab-U.S. Association for Communication Educators (AUSACE) Presented at Yarmouk University, Irbid, Jordan, October 26-28, 2014.
Publication year: 2014

When Motivated Reasoning Mediates Agenda Setting: Effects in the 2012 Republican Presidential Primaries

Refereed Conference
Vargo, C. & Shaw, D.
Paper presented to the annual conference of Media and the Public Sphere, Athens, Ga.
Publication year: 2013

Network Issue Agendas on Twitter during the 2012 U.S. Presidential Election

Refereed Conference
Vargo, C., Lei, G., Shaw, D. & McCombs, M.E.
Paper presented to the annual conference of AEJMC, Washington, D.C.
Publication year: 2013

Social Network Sites and Social Media: A New Research Paradigm for Strategic Communication?

Refereed Conference
Hester, J. & Vargo, C.
Paper presented at the annual AAA conference 2013. Albuquerque, New Mexico.
Publication year: 2013

The Media and Social Stability: How Audiences Create Personal Community.

Refereed Conference
Shaw, D. & Vargo, C.
International Forum of Higher Education in Media and Communication. Beijing, China.
Publication year: 2012

The Unintended Consequences of “Moderate Mitt:” The Ideologies of Mitt Romney & Second‐level Agenda Setting

Refereed Conference
Vargo, C. & Arguello, J.
Paper presented at the annual conference of AEJMC, Chicago, Il.
Publication year: 2012

Internet Advertising & Interactive Computer Services: Liability & Immunity as Provided by the Communications Decency Act

Refereed Conference
Vargo, C.
Paper presented at the annual Southeast Colloquium of the AEJMC, Blacksburg, Va.
Publication year: 2012

Twitter as Public Salience: An Agenda-Setting Analysis.

Refereed Conference
Vargo, C.
Paper presented at the annual conference of AEJMC, St. Louis, Mo.
Publication year: 2011