University of Colorado Boulder

Chris J. Vargo

Associate Professor of Advertising and Information Analytics

1B15 Armory Building • University of Colorado Boulder • Boulder, CO 80303

christopher.vargo@colorado.edu · ORCID 0000-0003-1733-2506 · Google Scholar

Profile

Chris J. Vargo is an associate professor at the University of Colorado Boulder and a computational social scientist who studies how media, platforms, advertising, and digital information systems shape public attention and behavior. His research uses computational methods—including machine learning, digital trace data, and network analysis—to examine agenda-setting, social media dynamics, advertising, and political communication.

Current Research

How AI and digital platforms shape attention, advertising, and public life.

I study information flows across search, social media, and advertising systems. Current projects use digital trace data and machine learning to examine agenda-setting, platform behavior, consumer journeys, and the social consequences of AI.

Chris J. Vargo presenting research at HICSS 2025.
HICSS-58, 2025.

Current Focus

Selected Publications