Does negative campaign advertising stimulate uncivil communication on social media? A big data analysis
Publication: Proceedings of the 2016 American Academy of Advertising Conference, 2016, 152–153, 2016
Abstract
Abstract not currently available on this page.
How to Cite
Hopp, T., & Vargo, C. (2016). Does negative campaign advertising stimulate uncivil communication on social media? A big data analysis. Proceedings of the 2016 American Academy of Advertising Conference, 2016, 152–153.