Social network sites and social media: A new research paradigm for strategic communication? Proceedings of the 2013 American Academy of Advertising, 2013, 177–178
Publication: 2013
Abstract
Abstract not currently available on this page.
How to Cite
Hester, J., & Vargo, C. (2013). Social network sites and social media: A new research paradigm for strategic communication? Proceedings of the 2013 American Academy of Advertising, 2013, 177–178.