The effects of ad negativity on political digital advertising engagement: A computational case study of Russian Facebook and Instagram content
Publication: Proceedings of the 2019 American Academy of Advertising Annual Conference, 2019
Abstract
Abstract not currently available on this page.
How to Cite
Vargo, C., & Hopp, T. (2019). The effects of ad negativity on political digital advertising engagement: A computational case study of Russian Facebook and Instagram content. Proceedings of the 2019 American Academy of Advertising Annual Conference.