LLM exposure and funnel erosion in consumer journeys: Measuring journey compression and reordering in passive behavioral logs
Publication: Journal of Marketing Analytics, 2026
Abstract
Abstract not currently available on this page.
How to Cite
Vargo, C. J., Rahman, S., & Hopp, T. (2026). LLM exposure and funnel erosion in consumer journeys: Measuring journey compression and reordering in passive behavioral logs. Journal of Marketing Analytics. https://doi.org/10.1057/s41270-026-00488-w